Our Story
Built by women who lived
the problem.
Maavie was born from personal experience — from pregnancy, from melasma, from the quiet frustration of searching for skincare that understood a body that was changing.
Founded
2022
How it began
The question that
changed everything.
Two women. Two different experiences of the same invisible problem: a beauty industry that had never genuinely designed for a woman’s changing body.
One watched her mother struggle through perimenopause with products that didn’t understand her skin. The other developed melasma overnight during pregnancy and stood in store aisles, reading ingredient labels in panic, finding nothing safe.
Both asked the same question, separately, and eventually together:
“Why does no brand in India actually understand what a woman’s skin needs as her body changes?”
Maavie is their answer. Built from research, lived experience, and the conviction that Indian women deserve more than imported formulas designed for someone else.
0+
Women in our community
0
Clinically reviewed formulas
0 yrs
Of formulation research
0%
Hormone-safe ingredients
The People
Meet the founders
Founder
Nupur Kaudan
She asked the question nobody was asking.
“Indian women deserve skincare that was actually made for them — not reformulated for us as an afterthought.”
Nupur spent over a decade in consumer wellness, watching as Indian women were handed the same products designed for different skin tones, different climates, and different hormonal realities — and told to be grateful.
After her own experience watching her mother navigate perimenopause with zero guidance and ineffective products, Nupur began asking a question she couldn't stop thinking about: why does no brand in India actually understand a woman's skin through the stages of her life?
She spent two years researching hormonal skin science alongside Indian dermatologists, studying the intersection of Ayurvedic tradition and clinical skincare, and building the formulation philosophy that would become Maavie.
"I wanted to build something that felt like it was finally listening," she says. "Not just to skin concerns — but to the whole reality of being a woman whose body keeps changing."
Our Mission
To give every Indian woman skincare that was actually designed for her — her skin tone, her hormonal reality, her life stage — and the honesty, knowledge and community to understand her changing body with confidence, not confusion.
What We Stand For
Our values
01
Honesty First
We tell you exactly what's in our products and why. No proprietary blends hiding inadequate doses. No marketing claims without clinical backing. Every ingredient earns its place.
02
Made For Melanin
Indian skin has specific needs — different pigmentation responses, different sensitivity profiles, different hormonal patterns. We formulate for the skin women in India actually have.
03
Safe Through Every Stage
Every formula is reviewed for safety during pregnancy, breastfeeding, perimenopause and menopause. We never ask you to choose between effective and safe.
04
Community Over Commerce
Maavie exists because women were not getting the support they needed. We invest in education, honest content and community — not just product launches.
The Journey
How we got here
2022
Nupur begins two years of formulation research with Indian dermatologists.
2023
Shivani joins as Co-Founder, bringing lived experience of hormonal skin change.
2024
First three formulas complete clinical safety review. Community beta testing begins.
2025
Maavie launches. 50,000+ women join the community in the first year.
2026
Expanding the range with formulas for perimenopause, postpartum hair and scalp health.
Join Us
You don’t have to
figure this out alone.
50,000+ Indian women are talking honestly about hormonal skin, hair and body changes. Come find your people.
Join Our Community